Yandex purchases map content from NAVTEQ

30 Monday Jan 2012

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Yandex Purchases Map License from NAVTEQ

Today, Yandex informed that has purchased a license for maps supplied by the leading provider, NAVTEQ. These maps will be used in the development of a better world map for the Yandex Maps service.

NAVTEQ has provided Yandex with maps from all over the world, including maps of Europe, North America, Australia and developed countries in Asia.

Yandex.Maps will add new content both to its mobile application and to its desktop version that supports all leading platforms. Using the Yandex Maps API, webmasters can embed maps of different countries into their resources.

Yandex maps

Yandex already purchased map content from NAVTEQ. The NAVTEQ-provided detailed map of Turkey at yandex.com.tr, featuring location search and other Yandex services, has been highly popular with users following its debut last year.

Our users have already appreciated high-quality detailed maps of Russia and Ukraine with the search function and other useful features such as routing, traffic information, satellite images and panoramic views. We continue to enhance our map services for Belarus and Kazakhstan,” said Maria Orlova, head of Yandex.Maps Production and Quality Control Service.

In addition to NAVTEQ, Yandex partners with other digital maps content providers to permit location information for Russia, Ukraine, Belarus and Kazakhstan.

To enhance and continually improve the map of Russia, Yandex acquired map provider GIS Technologies in July 2010 and began making city maps for various locations across the country. Yandex offers maps for 270 cities in Russia, Ukraine, Kazakhstan and Belarus.

Yandex Launches Face Recognition

25 Wednesday Jan 2012

Posted by in Yandex

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Free image hosting service - Yandex Fotki

Yandex’s photo hosting service – Fotki, has implemented Face.com’s facial recognition technology for quick and easy tagging of photos. The service can now automatically recognize human faces and “recognize” previously tagged people.

After someone has been tagged in photos uploaded to Yandex.Fotki a couple of times, the service learns to “know” this person and starts suggesting common tags when the user needs to tag new photos of this person. All the user has to do is verify the tag for it to appear on the photos. People in photos uploaded to the service can be tagged with their Yandex.Fotki account name or with any other name.

Tagging allows for quick and easy photo search. This is especially useful for finding photos with a specific person. Using photo search on Yandex.Fotki, one can easily find all photos tagged ‘Ivan’ or ‘brother’ within one user account. The service can also find and show all photos of a person with a Yandex.Fotki account uploaded to different accounts on the service, if they have been tagged with their Yandex.Fotki name.

Yandex image hosting

Users can tag photos in their own account, as well as photos uploaded by someone else. Tagging is possible only if it was allowed by the owner of a photo. The owner can also remove any tags made by other users.

Having been available on the market for quite a while, Face.com’s facial recognition technology has successfully been implemented in public social networking websites. In fall 2010, Yandex acquired a minority stake in Face.com as part of its startup assistance program.

Yandex.Fotki sees over 260,000 new images uploaded to the service every day. Yandex.Fotki is a free photo hosting service providing an unlimited storage space for photos.

 

The public beta launch of Futubra

16 Monday Jan 2012

Posted by in Go.mail.ru, Twitter

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The public beta launch of Futubra

Mail.Ru Group today held a small conference with industry journalists to announce the public beta launch of Futubra in Q1 2012. Futubra will be the service of multimedia microblogs with a focus on mobile and will be device agnostic.

The developers of the service are of the opinion that the interesting people – is not only friends. That is why the available functional subscribe to your favorite microblogging in a single click, without having to confirm the mutual friendship, and all content Futubra – totally public.

Currently there is only a web version, which well adapted to the ability of any device, smartphone or a desktop computer. In the near future will be issued a special application for all modern and popular mobile platforms – iOS, Android, Symbian and Windows Phone 7.

Mail.Ru Group CEO Dmitry Grishin said today: ”We are excited by the opportunity facing Futubra as microblogging is a fast growing segment which fits well into the Mail.Ru Group vision of the growth in internet communications. Futubra demonstrates Mail.Ru Group’s ongoing commitment to internet communication platforms, innovation and mobile applications. The focus in the near term will be product development and the building of new online communities.

Futubra provides a convenient way to share a picture, photo or video and displays them in an excellent quality directly to tape the events the user.

We can not find Futubra English version at the moment, and how to search users, but Futura is very serious microblogging service at firs look.

Monitoring of competitors

15 Sunday Jan 2012

Posted by in Marketing

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Monitoring of competitors – one of the most critical functions of marketing.

Monitoring of competitors are the implementation of the collection, post processing, classification and analysis of information about competing web sites. Sources for obtaining such information through the Internet: search results, ranking, keywords, blogs, social media, ppc ads, video resources.

Monitoring of competitors is essential for companies seeking to strengthen its position in the market to advance or increase market share, increase web traffic, output to market new products, changing marketing strategies and pricing policies, as well as emerging and new markets.

The monitoring of competitors is gathering intelligence about competitor Internet activity. Identification of the media channels is of strategic importance. Monitoring for competitors can include a wide range of tools to collect and analyze data. This may be competitors websites, blogs, social media channels, forums, Internet advertising, e-mail newsletters. Monitoring of competitors, as a rule, receives information from public sources.

The resulting information should be analyzed. The analysis will be base on generalizing the data on search engines position, website traffic, sales, prices, the major types of advertising, customers opinions and other parameters affecting the performance of the company.

Several online services, that can save you a little time for monitor your competitors in Russia:

«AllPositions»

Thanks to service «AllPositions» You will be able to:

  • Fully control the position of a site in the search engines – it is enough to enter the desired keywords and software system instantly provides you with all the detailed information.
  • Analyze information about current positions of competing projects - you will have on hand all the basic information to enable you to get a powerful competitive advantage.
  • You will always have access to information that will show you the current position of competitors’ sites.

«advre.ru»

ADVSE.RU allows you to see the actual flow of queries that show the ad and find a stop word limit for inefficient hits.

  • Development of “semantic core” – a list of targeted search results for web site promotion.
  • Analysis of competitors’ advertising campaigns in order to obtain a new customer.

Keyword density – the number of words on the page for comparison with all the words of this page. For example, if a page contains a single word ’seo’, the density of 100%. But, If there is text on the page: “The best seo ideas from entrepreneurs,” the density of the word “seo” is 25%.

You can calculate the keyword density by using the service: http://pr-cy.ru/analysis_content

Title tags h1-h6 – Search engines evaluated to find the keywords in those headlines. H1 tag is more powerful than h2, for example. Be sure to determine the number of titles per page, and the occurrence of these keywords from a competitor. Optimal placement – 1 time tag h1 on the page, and use <h1> for top-level heading.

Todays search engines are too smart to fall for such imperfect seo optimization method.

Even a single incoming link with a valuable anchor text can raise a webpage traffic, more than page whit highest keyword density.

The positions of your competitors are important but do not forget the content. You should know how they are positioned and how their services offered. The reviews and comments are also important, and can contain valuable information for your business. Do not miss.

The monitoring process of key competitors must be constantly and continuously.

Few tips for optimizing your images for Yandex

12 Thursday Jan 2012

Posted by in SEO, Yandex

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Traffic is crucial for each website. Now any looking for best natural way to increase traffic. Usually, one source for relevant traffic, that often overlooked is the images. Images are an appropriate tool for generating traffic to stores, real estate sites, travel sites. You might be surprised, but quite often Yandex puts images from images.yandex.ru, in the top positions. In any case, the images can attract consumers’ attention, because sometimes even the best description is not enough to imagine well enough product. Visualization helps to visitors to remember the product, by better way.

Often your images displayed in Yandex images (http://images.yandex.ru) later than the main results about your site. This is because YandexImages crawled a little less frequently than leading Yandex bot. Don’t worry about this.

Use these few tips for optimizing your images to improve their performance. They will help to you to get better ranking in Yandex, and Yandex image search.

URL – must contain the main keyword

www.mysite.com / samsung / samsung-galaxy.html

www.mysite.com/ samsung / galaxy.html

Place the picture into exactly directory, and use directory name like keyword

/Images

/Samsung

Use these files extensions JPG (. jpg) or GIF (. gif).

Don’t forget to use keyword(s) in the file name -

Samsung-galaxy.jpg

Samsung-galaxy.gif

Finally, your tags will look like this example:

<img src=”samsung-galaxy.jpg” alt=”Photo of Samsung Galaxy” title=”Samsung Galaxy”>

Alt and Title

<img src=”samsung-galaxy.jpg” alt=”Photo of Samsung Galaxy” title=”Samsung Galaxy>

Title. Keyword(s) again, and again (user search query). Using right keyword in your title tag is essential for helping search engines bots to determine relevancy.

Alt. The good description can be one of the most significant factor for better ranking. Describe briefly exactly what the picture depicts.

Add relevant content to this page. Publish some product reviews by experts and users. Useful content, about the product from the picture, may be a key advantage to get a fair ranking for your photo in images.yandex.ru. Try to publish unique, original image, although, in many cases, this is not mandatory.

Several backlinks to the image from reputable websites will help for better indexing. Use them.

<a href=”http:// www.yoursite.com/ samsung/Samsung-galaxy.jpg/”>Samsung Galaxy Photo </ a>

Especially when you have, lower competition of similar to yours images, your presence in images.yandex.ru can give to you some advantages and become a valued source for increasing traffic to your site.

Use these few tips for optimizing your images to improve their performance. They will help to you to get better ranking in Yandex.

How to get returning visitors to your sites

08 Sunday Jan 2012

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If you want visitors or customers to return to your website, you must give them the reasons.

Little more detail of what is attractive for visitors.

We understand that you offer SEO services, for example. Ok, but why should someone choose you services instead of someone else? Because, you can provide affordable SEO services, right? Well, who does not offer such services today?

You tell visitors that you are the best. So sorry, but all SEO companies say in the same manner. What is the difference?

So do not you drop users. How to choose your services, when such services can be provided by thousands of companies. There is no serious reason to do so.

If you want visitors or customers to return to your site, give them a reason why thay should stay. Think about it.

You need to give them a some reason to do. Just try to attract customers to think. Because things, become sales.

What makes your services different, what makes you unique and what can be useful for consumers. We do not know. We have no idea.

Today, many webmasters think about how to improve web site functionality and occupy higher positions in search results. Right, but they all stop here.

These results are not for a search engines boots, because search boots cannot be customers.
Many entrepreneurs, today doesn’t know own customers, competitors, products and the market situation. But, they know all about search bots. Perfect! Well, want to try to sell something to a search bot. What happen?

Think about real people. Many of them may become your regular customers to come back again and be the best advertisement for you. Real people must have some reasonable reason to do so. If you do not find the ecxatly way about how your users to return regularly to you, you probably lightly skip.

Just use:

Social media buttons

One of the most easy and powerful tool. When a visitor likes your site, they can click easy on the button to place a link to favorite social networking page, and, of course, to share this info with friends.

Video

Video marketing is a publication of your message in video format. You can share everything – product presentation, promotional or; otherwise, that represents your business, company, products or services.

These videos usually are associate with a social media campaign, catch up to bloggers and posting on Facebook and Twitter.

Motivational text

On each page write the text promoted, motivating visitors to return to the site.
For example, it may be, something like that “in the next article we tell how.. “,
Or “will begin the sale of a product – do not miss“.

If you have a few returning visitors, this means that you need to add something to the website to attract visitors back to the site. Using stimulating and regularly updated content such as blogs and podcasts. This way you can significantly increase the loyalty of users.

Continuing to attract new customers to the site is extremely expensive in a long time. That’s because, you need to think how to hold customers, and how customers can return to your website.

If, however, you will have loyal visitors – those who will be returning to the site and become a constant source of conversion – you, no need to spend as much time, money and effort to attract new visitors to your site.

Russian Internet users will reach 90 million in 2013

28 Wednesday Dec 2011

Posted by in Marketing, Yandex

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As ITAR-TASS informed the number of Internet users in Russia in 2011, according to preliminary data, increased by 5.4% – up to 70 million people. These data led the journalists head the Ministry of Telecom and Mass Communications Igor Shchegolev.

“Compared to 2010 the rate has decreased, but the audience continues to grow,” – said Shchegolev, recalling that, in the past year, Russia ranked first in number of Internet users in Europe, overtaking Germany.

According to the Shchegolev, the most popular in 2011 among Russians was “Yandex”, and largest social network “VKontakte”.

Russian Internet users will reach 90 million, in 2013, said Shchegolev.

Shchegolev also noted that, in the past year, Russia was in the top ten countries for the development of broadband Internet access. “Russia recognized as the fastest growing country in the growth rate of users: the annual increase estimated at more than 2 million people – more than 20 per cent increase compared with 12 percent growth in the world,” – said the Minister.

According to him, growth broadband market in Russia continues to grow. By 2011, the figure was 40 lines per 100 inhabitants, and by 2015, it projected to increase to 60 lines per 100 inhabitants.

The Minister also said that in, 2011, the total number of personal computers will be 74.4 million units, up 20.2% more than in 2010.

“Last year, we had predicted that, by 2013, computer equipment should reach 62.4 pieces per 100 people (only about 89 million units), but now we adjusted projected to increase this figure to 62.9 pieces,” – said the head of Ministry of Communications.

The number of Russian Twitter users has doubled over the last four months

26 Monday Dec 2011

Posted by in Twitter

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The number of Russian Twitter users has doubled in just four months time

One of the most influential users of a certain Twitter microblogging is a TV presenter Ksenia Sobchak /@xenia_sobchak/ and singer Vera Brezhneva /@verabrezhneva/. In the list, of most influential microblogging also includes diaries of Russian President Dmitry Medvedev (added it to friends more than 800 thousand people), greatest satiric writer Mikhail Zadornov and Twitter legend E.Kozlov.

As recalled by RIA Novosti, milestone of one million Russian-speaking audience members held in early August this year /2011/. The Russian-speaking audience microblogging service Twitter over the past four months has almost doubled, according to the “Yandex” blog. At this point, according to “Yandex” statistics , today /25.12.2011/ has more than 1.85 million Russian Twitter accounts.

This is an incredible trend and speaks very well of progress of using social media in Russia. Twitter is crucial not only for social marketing, rapid dissemination of information, but it directly affects your traffic and a better ranking.

Do not forgets: after you tweet about article on Twitter, search robots immediately find it and index this information.

If you do not tweet your article, search engines needs a lot longer time to find this info. Usually chances for a better ranking increased, when you tweet from influential account whit good reputation.

In addition, the effect of ranking depends of retweets and number of followers. More than once retweet for a new article on Twitter is equal to more chances to achieve superior rankings. In any way, avoid spam in Twitter.

Think about how to increase russian followers and how to improve your Twitter account reputation.

Basics of user friendly web content

24 Saturday Dec 2011

Posted by in SEO

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The basics of user friendly web content.

One of the key factors for successful promotion ang excellent ranking in both Yandex and Google is the qualitative content of the web resource. In this article, we show how to create quality content for the site. Good content is the key to an efficacious website promotion.

What attracts and keeps visitors on your site? Good content! Content – is a key element. Keywords do not attract an audience as useful information. Of course, keywords were crucial for SEO, but many webmasters think too much for keywords and they forgot for the visitors. Ask yourself why visitors should stay on your site? What they are looks for? What do they want? What keeps them here, after they have here? You should be provide quality and actual content, that keeps the interest of visitors and compels them to return again and again.

Attract visitors with quality content are the first part of the process, and this first part can bring visitors to your website. You should not stop here. Many websites creators discouraged quickly, and they think only for SEO or how to follow secrets of one of several million social media shamans.

When we talk about the process you realize that this is a series of actions, rather than a single action. Creating quality content is a continuous and permanent process.

Keep the visitors! This is the next part of the process. If you provide to your visitors qualitative and easy to get information, thay will back again and again. Do not give them a reason to leave your site. Good quality content means happy visitors. Good content can improve significant your web site ranking by any search engines. This is the best SEO way.

Know your audience

How did you think to attract visitors to your site? The first thing you need – to understand your own audience. Who are those, whom you are trying to attract? When creating your web pages and content, keep in mind about them. Do you want to get a narrow audience, or you want to present your site to all levels of web site visitors?

At what levels should strive? When you create content for your site, simply follow these three principles. Your website content must be:

  • Important content – content that has the highest rating and considered useful for more than 90% of the audience.
  • Practical content – has a slightly lower rating and considered useful for most users.
  • Relevant content – content useful to many people and topics related to a branch.

With the creation, of content attributed to these categories, you ensure thematic text on your web site. Do not forget the meta data to the site. Each page or blog post must have relevant metadata such as keywords and description.

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