Monthly Archives: December 2011

Russian Internet users will reach 90 million in 2013

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As ITAR-TASS informed the number of Internet users in Russia in 2011, according to preliminary data, increased by 5.4% – up to 70 million people. These data led the journalists head the Ministry of Telecom and Mass Communications Igor Shchegolev.

“Compared to 2010 the rate has decreased, but the audience continues to grow,” – said Shchegolev, recalling that, in the past year, Russia ranked first in number of Internet users in Europe, overtaking Germany.

According to the Shchegolev, the most popular in 2011 among Russians was “Yandex”, and largest social network “VKontakte”.

Russian Internet users will reach 90 million, in 2013, said Shchegolev.

Shchegolev also noted that, in the past year, Russia was in the top ten countries for the development of broadband Internet access. “Russia recognized as the fastest growing country in the growth rate of users: the annual increase estimated at more than 2 million people – more than 20 per cent increase compared with 12 percent growth in the world,” – said the Minister.

According to him, growth broadband market in Russia continues to grow. By 2011, the figure was 40 lines per 100 inhabitants, and by 2015, it projected to increase to 60 lines per 100 inhabitants.

The Minister also said that in, 2011, the total number of personal computers will be 74.4 million units, up 20.2% more than in 2010.

“Last year, we had predicted that, by 2013, computer equipment should reach 62.4 pieces per 100 people (only about 89 million units), but now we adjusted projected to increase this figure to 62.9 pieces,” – said the head of Ministry of Communications.

The number of Russian Twitter users has doubled over the last four months

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The number of Russian Twitter users has doubled in just four months time

One of the most influential users of a certain Twitter microblogging is a TV presenter Ksenia Sobchak /@xenia_sobchak/ and singer Vera Brezhneva /@verabrezhneva/. In the list, of most influential microblogging also includes diaries of Russian President Dmitry Medvedev (added it to friends more than 800 thousand people), greatest satiric writer Mikhail Zadornov and Twitter legend E.Kozlov.

As recalled by RIA Novosti, milestone of one million Russian-speaking audience members held in early August this year /2011/. The Russian-speaking audience microblogging service Twitter over the past four months has almost doubled, according to the “Yandex” blog. At this point, according to “Yandex” statistics , today /25.12.2011/ has more than 1.85 million Russian Twitter accounts.

This is an incredible trend and speaks very well of progress of using social media in Russia. Twitter is crucial not only for social marketing, rapid dissemination of information, but it directly affects your traffic and a better ranking.

Do not forgets: after you tweet about article on Twitter, search robots immediately find it and index this information.

If you do not tweet your article, search engines needs a lot longer time to find this info. Usually chances for a better ranking increased, when you tweet from influential account whit good reputation.

In addition, the effect of ranking depends of retweets and number of followers. More than once retweet for a new article on Twitter is equal to more chances to achieve superior rankings. In any way, avoid spam in Twitter.

Think about how to increase russian followers and how to improve your Twitter account reputation.

Basics of user friendly web content

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The basics of user friendly web content.

One of the key factors for successful promotion ang excellent ranking in both Yandex and Google is the qualitative content of the web resource. In this article, we show how to create quality content for the site. Good content is the key to an efficacious website promotion.

What attracts and keeps visitors on your site? Good content! Content – is a key element. Keywords do not attract an audience as useful information. Of course, keywords were crucial for SEO, but many webmasters think too much for keywords and they forgot for the visitors. Ask yourself why visitors should stay on your site? What they are looks for? What do they want? What keeps them here, after they have here? You should be provide quality and actual content, that keeps the interest of visitors and compels them to return again and again.

Attract visitors with quality content are the first part of the process, and this first part can bring visitors to your website. You should not stop here. Many websites creators discouraged quickly, and they think only for SEO or how to follow secrets of one of several million social media shamans.

When we talk about the process you realize that this is a series of actions, rather than a single action. Creating quality content is a continuous and permanent process.

Keep the visitors! This is the next part of the process. If you provide to your visitors qualitative and easy to get information, thay will back again and again. Do not give them a reason to leave your site. Good quality content means happy visitors. Good content can improve significant your web site ranking by any search engines. This is the best SEO way.

Know your audience

How did you think to attract visitors to your site? The first thing you need – to understand your own audience. Who are those, whom you are trying to attract? When creating your web pages and content, keep in mind about them. Do you want to get a narrow audience, or you want to present your site to all levels of web site visitors?

At what levels should strive? When you create content for your site, simply follow these three principles. Your website content must be:

  • Important content – content that has the highest rating and considered useful for more than 90% of the audience.
  • Practical content – has a slightly lower rating and considered useful for most users.
  • Relevant content – content useful to many people and topics related to a branch.

With the creation, of content attributed to these categories, you ensure thematic text on your web site. Do not forget the meta data to the site. Each page or blog post must have relevant metadata such as keywords and description.

Effective way of presenting new product in Russia

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Lada today launched sales of the model Granta. We will not emphasize on the quality of the vehicle or its price. We will follow the reaction of Russian Internet users and how some of the dealers were perfectly willing to promote the sales of Lada Granta. While AvtoVAZ limited to a short message on his official site, one of the dealers fully trained and already taking sales.

The first information of course appeared in Twitter. Russian tweeps no exception to rest of the world. You are already familiar with advantages of Twiter, as a channel for the rapid dissemination of information. There were also the first consumers reactions in Twitter, and they are positive. In fact, Lada Granta produces interest, like any new model of each car manufacturer.

Lada Granta
Tempavto, one of Lada dealers reacted using appropriate contextual advertising in Yandex.
Tempavto “Landing page“, (the web page, that visitors can see after clicking on the ads) exactly match the content of advertising and enables users to fill the order form or to call for order.

The launch of sales of Lada Granta in Russia has two conclusions. When presenting a new product and looking for the right customers SEO, it is not appropriate. The effects of SEO and additional content on the topic will occur at a later stage. Rapid indexing of your leading web page associated with the product, requires the use of social media channels like Twitter, and attract targeted traffic is possible through contextual advertising.

Yandex money launched the first application for Facebook

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Yandex launched the first application for Facebook, which helps users quickly organize the collection of money in social networks. With Yandex money application, users can collect money on anything – from charities to travel out of town. The application called – “Collect the money.”

Plan to gather friends for a Christmas party? Want to help, the shelter for homeless animals? Or just want a lovely gift to yourself? For any of these stories, you need a piggy bank.

Yandex money application can quickly spread to blogs, and to show how much money has been received in real time. The money can be put on a bank card, get cash or just to spend in Internet shops.

To create a campaign, and send money, you must have Yandex money account. All users of Yandex money must undergo and pass authentication and verification procedures. Currently this application is in Russian, but Yandex has global ambitions and will probably make a version in English.

You can collect money for everting. For example, Alexandr Kislenko started to collect money for Robinson R 44 helicopter! Very useful, right? :)

Yandex robot and user-agent directives

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Submission to Yandex is half the battle. It’s necessary to learn how to manage indexing. Think what you would like to see about your website in search engines, which of your web pages are useful for the users, and which pages do not carry any value and used solely as technical information. Often is necessary to prevent your website admin section from indexing.

User-agent: *
Disallow: /wp-admin/
———-
for WordPress sites.

1. Management of indexation using robots.txt file

The robots.txt file is the most popular tool by which you can effectively manage the indexing of your site. This file is extremely easy to use for better indexing and no specific skills required.

2.Introduction on the robots.txt file

File / robots.txt intended to indicate all the search engines how to index your server. The syntax allows you to specify the forbidden area of ​​the index for all, and for some robots. The basic requirements are:

Robots.txt file must be created in text format. Robots.txt file necessary to be placed exactly in the root directory of the website.

The robots.txt file basically include two directives: «User-agent» and «Disallow». Of course, all major search engines can read more records in robots txt file. For example, a search engine Yandex uses directive «Host» for the determination of the primary mirror site. Please remember, that for Yandex is crucial that robots txt size is not more than 32 KB.

Record «User-agent» shall contain the name of the robot. Example of a record «User-agent» , where the appeal is to all the search engines without exception, and uses the symbol ”*”:

User-agent: *

Example of a record «User-agent», where the appeal is only to the robot search engine Yandex:

User-agent: Yandex

You can use the following directives targeting Yandex robots:

‘YandexBot‘ — the main indexing robot;

‘YandexMedia‘ — the robot that indexes multimedia data;

‘YandexImages‘ — indexer of Yandex.Images;

‘YandexCatalog’ — Yandex.Catalog robot;

‘YandexDirect‘ — the robot that indexes pages of the sites that participate in Yandex advertising network;

‘YandexBlogs‘ — the blog search robot that indexes comments to the posts;

‘YandexNews‘ — Yandex.News robot;

‘YandexPagechecker‘ — a robot that accesses the page when microformats can valid using the microformats validator form.

But if directives for a specific robot found, the ‘User-agent: Yandex‘ and ‘User-agent: *‘ will be disregarded. So, if you’re not sure which of these robots you can use, probably is better put in action standard robots txt directives:

User-agent: *
or
User-agent: Yandex

If you want to inform Yandex in details about pages on your sites that are achievable for crawling, you can specify the right path to sitemaps xml file, as a parameter to the directive ’Sitemap’.

User-agent: Yandex
Allow: /
Sitemap: http://mywebsite.com/sitemaps.xml

After uploading your robots txt file in your website root directory, you can check file at the Yandex. Use Yandex robots.txt file analyzer.

New microblogging service – Futubra

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The company Mail Ru Group is preparing to start a new service microblogging Futubra. The site currently closed to visitors. Beta version of Futubra may launch by January 2012.

The new service will be a multimedia microblog – will publish articles, photography and video, create subscriptions on topics as well as create groups and events. Also, the concept of “friends” in Futubra part be a little blurred. Subscribe to users can be in just one click, without necessarily adding to the mutual “friends.”

”We excited by the opportunity facing Futubra as microblogging is a fast growing segment which fits well into the Mail Ru Group vision of the growth in internet communications. Futubra demonstrates Mail Ru Group’s ongoing commitment to internet communication platforms, innovation and mobile applications. The focus on the near term will be product development, and the building of new online communities”, Mail.Ru Group CEO Dmitry Grishin said.

go.mail.ru

Mail.Ru Group is the leading Internet company in the Russian speaking world. And yes they have one of the best search engines in Russia.

How to Submit Site to Yandex?

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How to Submit Site to Yandex?

Adding your site for indexing in Yandex (Yandex) is possible through a special form.

Yandex add url

Go to the add url page. You only need to enter the URL of the home page and enter the numbers – CAPTCHA (Captcha – a way of protection from automatic registration). If after clicking “add” you can see the message “your resource added,” that everything went well. After that, the site is in a queue for indexing by Yandex.

If your website is already in Yandex, you receive a message after adding “this URL has already been indexed”. PS If you issued the message ”Your hosting is not responding”, then maybe you have problems with hosting. Check your host and try adding the site a little later. If Yandex says that “the URL forbidden for indexing,” it means that your domain may have been banned by Yandex.

[youtube http://youtu.be/B6Qu3053De0]

 

Before, adding any site, please read carefully FAQ on site adding.

Yandex.Search app

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Yandex has introduced a search app for the iPhone, downloadable for free from the Apple App Store. The Yandex for iPhone app offers iPhone users the fastest and easiest access to Yandex’s search engine, as well as the access to other websites and Yandex services.

Yandex.Search

“Yandex continues to expand its range of mobile apps. The Yandex for iPhone application was developed from a prototype that won our in-house mobile product competition. Initially, it was a simple search app that the end user could customize to meet their personal needs,” says Konstantin Smetankin, Project Manager.

The Yandex.Search app gives you instant access to Yandex Search and other services (Maps, Mail, Images, News), as well as your favorite websites:
— Find anything – search the internet, find addresses, translate words and view results for similar queries on the search results page
— Find it fast – use your search history, search suggestions and visual bookmarks to your favorite sites
— Keep up-to-date – get real-time weather and stocks information.

Search engine Nigma.ru

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The advantage of the intelligent search engine Nigma.ru is that its ability to find documents in the light of Russian language. Nigma combines results from different search engines. Probably this is way to improve the quality of clustering.

Project Nigma.ru starts on April 12, 2005. The creator of the project is Victor Lavrenko – who previously worked in the company Mail.ru.

Nigma uses an index base of various search engines: Google, Yahoo, MSN, Yandex, Rambler, Altavista, Aport. The user’s search query formed by a series of documents, which grouped into thematic classes that have a definite description. The user can refine search by removing from it certain clusters (removing the check mark in front of their names).

Nigma offers suggestions based on previous users queries.

Nigma provides very easy transition to the most popular sites. For example, earlier to get to the site “Classmates” – odnoklassniki.ru, visitor had to type 13 letters, press the «Enter», to wait for results, and then click on the first result.

Now Nigma users, can hold down the “O” for a few seconds and then quickly go to the site “classmates.” The same will happen when user press and hold the “V” (the user hits the site “vkontakte.ru “, without waiting search results).

Development of new services and algorithms become based on users opinion.