Monthly Archives: February 2012

Futubra launches search for users and groups

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Futubra microblogging service launches search for users and groups

 
Futubra microblogging service launches search for users and groups, and also talks about the new features that have appeared in six weeks of public beta.
 
futubra search
 
The search function allow users to find quickly other users or groups in the Futubra information field. Now users can search for, and subscribe to known users and media, including lookatme.ru, Slon.ru, Snob.ru, Openspace.ru, Tvrain.ru, Vesti.ru, Oleg Tinkoff, Pavel Kartaev, Yuliya Vysotskaya and many others. The search performed both by name and the description of profiles available for PCs and with mobile devices and tablets.

Also, users can put on external sites link button (http://futubra.com/about/buttons) on your user profile on Futubra.

Example code:

futubra codе

Where 12456 is user profile.

Futubra began to support Open Graph metadata, which allows to share video from the portals Vesti.ru, Soundcloud and PromoDJ and many others where this is supported Open Graph markup. Since its launch in Futubra, users can share video content from the Youtube, Rutube, Vimeo and Video@Mail.Ru.

Futubra, probably will become a good place for development of social groups and social marketing.

Mail.Ru Began Testing New Advanced Search Algorithm

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Mail.Ru Began Testing New Advanced Search Algorithm

Mail.Ru Group, began testing new smart search algorithm, available at http://o.go.mail.ru.

The essence of the new algorithm is to use artificial search technologies. Dozens of professional assessors, every day make assess the quality of new search engine.

The assessors evaluate many factors that are irrelevant based of the results of the robot analysis, and factors like (behavioral, text, references, etc.), which differ according to the most relevant results according assessors. Thus, the search engine formula changed dynamically in order to determine optimal results.

o.go.mail.ru фешь

“The use of artificial intelligence technologies – were most actual trends in the development of the search engines. Running a test version of smart search go.mail.ru can minimize technology gap with its competitors and provides a new, modern platform for own search engine development. If successful, we will actively use it in the basic version, “- said Vladimir Gabrielian, vice president and technical director of Mail.Ru Group.

At first look, this new algorithm takes into account behavioral, text and reference factors due to which improves search rankings.

 

Yandex will Launch Own Cloud Storage

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Yandex will Launch Own Cloud Storage

 

“Yandex” will launch free service for cloud storage soon, Vedomosti newspaper noticed. The service will synchronize to the “cloud” information from the user’s computers and mobile phones. Probably this will is the Russian response to Apple iCloud service.

Each user will be get up to 10 GB. Yandex now thinking about how to limit the numbers of downloads per file.

Today cloud storage services have been part of daily life for millions of users around the word. Yandex will be focuses in iCloud model, said a source from “Yandex”, according to Vedomosti.

“Yandex” will increase the disk space, for free. The aim of the project was to attract more users, and earn from advertising.

files.mailru

In Russia, there are many popular services for file storage – Dropbox, Files.Mail.ru, Ifolder, remind Konstantin Anisimov, Director of Marketing at Parallels. In such a competitive situation, the model iCloud - can be an excellent way, for optimizing the customers experience, and increase customers loyalty. Obviously, “Yandex” will continue to monetize their standard business model, due to improving search quality and contextual advertising, said Anisimov.

 

Users Behavior and Quality of Traffic

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Users Behavior and quality of traffic.

 
If before SEO experts focused, and used primarily to promote the quantitative factors, such as the references, the number of keywords in the text and title, anchors, etc., now it is time to move on the qualitative characteristics, improving the design of the site, usability and making web sites for visitors, not for robots.

What is useful to note:

Traffic sources to your website.

Where visitors come to your website, this will help you to understand what resources or search queries use users, to visit your site. It is necessary to monitor developments in your web site statistics. Usually you can find problems with some existing and valuable source, and the emergence of new traffic sources. Perhaps the specificity of new visitors or traffic sources will require additional changes to the site.

 

Yandex Metrika

Search queries.

Use this information to track new search keywords or phrases that users use to visit your site.

Try to make your visitors to pay attention to your landing pages. For example, you can make a possibility for your visitors, to buy best products. Percentage of users who have committed the act is called conversion. There is a lot of books, about how to increase conversion, but is essential to constantly testing and analyze the effect of the changes. Do not stop to change visual representation of your site, place significant internal links that can help to users to follow the goal.

You must be provide monitoring on the technical parameters of the user’s computer – the screen resolution, browser version, operating system. Sometimes, different browsers and at different resolutions show your site by a different way that you think. Try to take this into account and, if possible, try to check often.

Webmasters commonly used stats counters like Google Analytics or Yandex Metrika, for the analysis, of user behavior. Behavioral factors are crucial, and your efforts targeted to website usability can improve the quality of traffic.

 

 

How to use markup for videos

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How to use markup for videos

As you know, many sites attract significant traffic trough successful video marketing. Popularity of video marketing increased day by day.

Often in response to a requests, both Google and Yandex mixes videos in the search results. To achieve better search engines results, video content must be a markup according to schema.org Video objects standards. Google began to recognize video markup today. Yandex can identify and recognize video microdata, too.

Yandex Video

The markup is extremely simple, and microdata tags can be added to most sites by easy way.

A standard video player with markup might look like this:

VideoObject

For right duration parameter of the item (movie, audio recording, event, etc.) use ISO 8601 date format.

VideoObject code

Google recommend also, to use a Video Sitemap. Video sitemap alerts Google for any new or updated videos faster and provides advanced functionality such as a country and platform restrictions.

Online retail sales in Russia grow by 39%

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Online retail sales in Russia hit 244.6 billion rubles in 2011

The total turnover of online shops in Russia in 2011 amounted to 244.6 billion rubles. In the past year, total turnover of online stores estimated at 176 billion rubles. Thus, the market grew 39%.

According InSales (InSales), now in Russia, has about 25,000 retail online stores, compared the 16 000 stores in 2010. The growth of 56%. This figure is derived from the analysis of open sources on the number of stores, as well as on the basis of analysis of the InSales company’s customers.

InSales experts identified in 2012 the following brands categories, based by a large number of segments. Some are of interest in terms of growth and processes occurring within the segment:

  • Clothing and footwear
  • Group buying
  • Cosmetics and Beauty
  • Zoo products

Segment of the group buying in Russia increases steadily in 2011. Two players in this segment, Biglion and Groupon, confidently entered the Top 30 largest internet shops.

It is also interesting that a very niche segment of “Zoo products” has almost doubled in turnover of the previous year.

lamoda

“Cosmetics and Beauty” has shown strong growth up to 2011. The impressive increase of almost 50%. 2011 can be considered the year of clothings and footwear. The leaders of the market move to the high turnover, as an engine of this segment. Behind them has a large number of smaller shops. Many of them were launched in 2011.

In addition, two new players in segment “Clothing”, reach the top stores whit significant turnover. This are Sapato.ru, and Lamoda.ru. Lamoda.ru was launched in the spring of 2011.

Yandex partners with Twitter

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Yandex partners with Twitter for real time search

Yandex announced nowadays a collaboration contract with Twitter. New tweets posted on Twitter will now become available in Yandex’s Blog Search results in rial time.

In addition to Yandex’s Blog site search, people who seek out some thing up about Tweets will even get the identical, results by means of twitter.yandex.ru.

Tweets of over two million users are achievable for search on Russian search engine Yandex. Twitter posts of tweeps who post in Russian, Belarusian, Ukrainian or Kazakh, as well as best, feeds in other languages, will be included in Yandex’s Blog Search results.

The system’s users can search by twitter username and # hashtags.

With more than 250 million tweets a day, Twitter is a valuable information source, and the fastest way to find out what’s happening in your world,” said April Underwood, Twitter Director of Business Development.

Yandex has more than 60 percent market share in Russia, ahead of Google.

A day ago Yandex announced its social search program, aimed at increase its search engine’s quality by adding content from social network. Yandex enveloped a beta version of people finder. Yandex users in Russia can now view all public profiles of a person with social accounts in the country’s most popular social and blogging websites, such as VK, Facebook, LiveJournal, and Odnoklassniki.

Along with developing Twitter bottles in to its search engine results, Yandex has also updated the Blog Look for API, a useful internet marketer device for making providers based on microblogging content.

Yandex becomes a GP?

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Yandex becomes a general practitioner?

 

No, they show most relevant information about medicaments in top positions.

Every day, millions of Russian users send queries in Yandex about issues, related to health: the symptoms of disease, hospitals, medicines and ways to treat ailments.

Yandex

 

We try to help to users to find where the nearest medical clinics or pharmacies. As of today Yandex still show relevant information about medicines directly to the search results. If visitors do not have the instructions for use, they quickly and easily can find information, for contraindications, side effects and methods of using drugs. All the information we collect from the Register of medicinal products in Russia, said Yandex team member.

 

Currently Yandex shows info about the drug in top position, in search results. Users can find useful links like drug description, drug uses, indications, how to take, dosage, special warnings and precautions. We found that this option works only in queries in Russian language.

Pinterest Russian clone – Pinme.ru

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Image tagging Marketing whit Pinme.ru

 

Image tagging Marketing increase after Pinterest success and become popular around the world. Fast Lane Ventures launched in Russia a social service for storing and sharing images Pinme.ru. This is a new investment project of Fast Lane Ventures, which established on the model of a startup Pinterest.com, occupying, according to Alexa.com, the 327 th most visited website in the world and 55th in the U.S..

The concept of the project – a virtual board, which can be pin to pin a picture, which reflected in the Pinme logo. Pinme.ru platform built considering the interests of users. They have the opportunity not only to make collections of photos and video, but also rank them by themes and interests, and find content on the topics of interest to them. In fact, this is “online board,” on which users can pin-add any favorite picture from the Internet.

pinme.ru

Visitors have the ability to create lists of their interest by filling them with visual content, show their collections to friends, make a note own and to others’ collections. With each picture, users can go to source on the web that provides for these resources a significant return traffic.

Subscribers receive free access to all accounts that can keep track of updated collections of his friends, to leave their own comments and “Repin» (to repin-copy) their favorite images in their collections.

According to the founders of start-up to 2013, Pinme.ru plans to achieve 90% recognition among the Russian population. The Pinme.ru target audience are active men and women from 20 to 40 years.

At the moment in Russia Pinme.ru is a fundamentally new social format that combines the functions photo banks, social networks and bookmarks “Favorites”.

The initial investment of Fast Lane Ventures and a group of international investors is around million euro. The total amount of planned investments – 5,000,000 euro.

Go.mail.ru launches voice search app

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Go.mail.ru launches voice search app for iPhone/iPad

 
Go.mail.ru search introduced to Russian users first mobile application for iPhone / iPad with voice search.

Once the application detects a voice request, automatically offered to user additional search options, thematically related to the previous one. In addition, voice queries also allows the application of the traditional text-based search using the touch screen.

voice search app

 

Technological feature of the application – its ability to “learn” by using the accumulated requests. Therefore, as the use of the application will increase the quality of search.

New application is now available for download at the Apple Store or on iTunes - http://itunes.apple.com/us/app/id497341490.

In the near future, the developers promise to release a new version of the mobile Go.mail.ru, which will have the opportunity to make images search queries and queries to otvet.mail.ru (Question and Answer site).

In addition, Mail.ru provides – the possibility of realization of offline access to the search results. This feature will allow people to work with information found in any environment, even without the need of Internet access.