Mail.Ru Began Testing New Advanced Search Algorithm

Mail.Ru Group, began testing new smart search algorithm, available at http://o.go.mail.ru.

The essence of the new algorithm is to use artificial search technologies. Dozens of professional assessors, every day make assess the quality of new search engine.

The assessors evaluate many factors that are irrelevant based of the results of the robot analysis, and factors like (behavioral, text, references, etc.), which differ according to the most relevant results according assessors. Thus, the search engine formula changed dynamically in order to determine optimal results.

“The use of artificial intelligence technologies – were most actual trends in the development of the search engines. Running a test version of smart search go.mail.ru can minimize technology gap with its competitors and provides a new, modern platform for own search engine development. If successful, we will actively use it in the basic version, “- said Vladimir Gabrielian, vice president and technical director of Mail.Ru Group.

At first look, this new algorithm takes into account behavioral, text and reference factors due to which improves search rankings.