Semantic markup and Yandex
The purpose of semantic markup – to enable robots to learn more useful information from web pages. With the help of the special properties of semantic html-tags, as described in the collection of markup schema.org, You can specify exactly which property of an object describes a labeled section of the text and its context.
Robots (such as Google, Bing, Yandex) will recognize that additional markup to interpret it for the benefit of the user. To date, the most popular search engines use semantic markup data for the creation of special snippets on the search results page.
Standard schema.org appeared in the summer of 2011 at the initiative of the search engines Bing, Google and Yahoo. Representatives of these companies have formed a working group that developed a framework and a common standard continues to improve the partitioning scheme for different data types. More recently, “Yandex” has been actively involved in the work of this group.
Currently, the standard schema.org, support:
“sprav.yandex.ru”, ”slovari.yandex.ru”,
“fotki.yandex.ru”, “video.yandex.ru”.
The data from these services are used, including the “Yandex search.” In the future, “Yandex” will use schema.org and its other services.
Example code:
<div itemscope itemtype=”http://schema.org/Organization”>
<span itemprop=”name”>Yandex</span>
Contact Details:
<div itemprop=”address” itemscope itemtype=”http://schema.org/PostalAddress”>
Main address:
<span itemprop=”streetAddress”>16, Leo Tolstoy Str.</span>
<span itemprop=”postalCode”>119021</span>
<span itemprop=”addressLocality”>Moscow, Russia</span>
,
</div>
Tel:<span itemprop=”telephone”>+7 495 739-70-00 </span>,
Fax:<span itemprop=”faxNumber”>+7 495 739-70-70 </span>,
E-mail: <span itemprop=”email”>eng-ad(at)yandex-team.ru</span>
</div>
More detailed information about your organization or business in the search results will increase attendance at your site.
Please, try the easiest way to create HTML with schema.org microdata or visit schema.org for additional info.