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Contextual advertising in Russia growth of 63%

17 Saturday Mar 2012

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Contextual advertising in Russia growth of 63%

The Russian (PPC) Internet advertising platform “Begun” (Begun.ru), announced for new an analytical study of the Russian and Ukrainian contextual advertising markets for 2011.

The survey included a description of the most actual and promising promotional products (geo context ads, mobile advertising, “Begun TV” and others). The Review based on data from the “Begun” analytical center, and the media research companies.

According to Begun, size of the Russian advertising market in 2011 amounted to 263.4 billion rubles without VAT (evaluation of the Association of Communication Agencies of Russia). This is almost 21% more than the previous year. The advertising market for the first time exceeded pre-crisis rates in 2008 (4%).

According to the Association of Communication Agencies of Russia, the Internet advertising also showed impressive growth. The Internet advertising in Russia jumped from fourth to second place among the ads segments.

The volume of Internet advertising market in 2011 – 41.8 billion rubles (56% more than in 2010). Of these, for media advertising 15.3 billion rubles (growth – 45%), the context advertising – 26.5 billion rubles (growth – 63%).

The main tendency of the previous year – expanding the arsenal of technical content. Begun.ru, Google, and Yandex have proposed new advertising formats in the video, mobile websites, mobile applications, geo-location services. These PPC platforms now offer more precise geo targeting.
Social networks began to play a crucial role In the market of targeted advertising. Facebook and VKontakte (VK) develop their own advertising systems; advertisers are learning how to take into account the specifics of user behavior and communication in social networks to more effectively promote their businesses.

 

Yandex announced a new mobile application

11 Sunday Mar 2012

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Yandex announced a new mobile application

 

Today we have updated the application Yandex Market for bada platform. Yandex Market app for bada – is a totally new application that provides everything you need to decide for the product and the place of purchase, Yandex team member said.

 

Market for bada allows you to learn about the main characteristics of the goods, to compare prices at different stores and read customer reviews. It is enough to take a picture of a barcode or enter the first letters of the goods in the search bar – some useful tips will help you quickly jump to any model.

Yandex.Market App

Directly from the application, users can call to store, or go to the website to order online, which is especially useful for emergency purchases – such as a birthday gift to a friend or colleague.

Yandex.Market App bada

Yandex Market for users of Samsung Wave 525, 533, 575, 578, 723 is already available in the Samsung App Store. For other users of the platform, bada application will be in store for the next two days.

Yandex Market is a web based system for search and selection of different products.

Samsung bada is a smartphone platform, which is created for a wide range of device. ”Bada” is a Korean word that means “ocean” and “seashore“.

VK launch competition to develop App

09 Friday Mar 2012

Posted by in Vkontakte

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VK launch competition to develop App

Today VK launched a competition to develop applications for instant messaging for the iPhone based on the existing API VKontakte social network. This was reported in a group of developers VKontakte.

The prize fund is five million rubles (around 169000,00 USD). The amount will be distributed among the best applications published in the App Store. Applications for participation in the competition are accepted from tomorrow to April 20 inclusive (21.00).

Before the end, of the reception of works application must be sent to the App Store as a free application to all the participants were able to assess each other’s work. The application should be easy for use, even for users not familiar with VKontakte (VK.com). Rights will be reserved to the application developer.

VKontakte app

Conditions of competition – to develop the messenger for the iPhone.

Terms

Starting date for applying March 9, 2012. Closing date for papers: April 20, 2012 (21:00).

Your task is to

App should be in the language Objective C using the API to implement VKontakte application to the extent described in the job. An additional requirement for the job is the presence of Russian and English versions of the interface. The application must be compatible with all iOS-devices with firmware version 4.0 and above.

For ease of development, VK has prepared all the necessary API methods.

The competition involved the inhabitants of any country, not just Russia.

All participants are encouraged to join the team competition for current information and participate in discussions.

VK is one of the largest social network with more than a 100 million active users.

Top 5 channels of payments for online games in Russia

04 Sunday Mar 2012

Posted by in Go.mail.ru, Marketing, Trends

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Top 5 channels of payments for online games in Russia

According Mail Ru Games – the largest developer and publisher of online games in Eastern Europe, for virtual entertainment users prefer to pay through the terminals and electronic cash. The share of electronic payments is growing slowly, forcing payments via SMS.

Legacy of Dragons

In Russia, more than 20 million people play the online games every month. The players – are some of the most active Internet users. In addition, the percentage of payment from users in online games is much higher than in other segments. In particular, the percentage of the audience which make payments for top 3 MMO Games, represented in the portfolio Mail Ru Games (Perfect World, Legend: Legacy of Dragons, Allods), is more than 32%.

Payment terminal

Payment terminal in Russia – source kompanion.su

The most popular way to pay gaming account for russian users are terminals – they received more than 48% of all payments to the MMO-playing.

Electronic money, like money.mail.ru – the second demand for payment channel – they account for more than 32%. Via SMS to the client browser and the game comes to about 9% of funds have nearly as much on bank cards.

We had a lot of questions last year from various worldwide e-shops. They wondered why the Russians are not buying as much as any other nation. We see their visits, but they do not buy! There is a lot of factors of course, but the answer remains the same: They not using bank cards anyway so widely and this confirmed by this Mail.ru research. But, this situation, also means great potential.

 

Russian iPad users and their search behavior

04 Sunday Mar 2012

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Russian iPad users and their search behavior.

 

Number of users

According to Yandex Metrika, at the end of January 2012, at least a million iPad users, visits different RuNet (Russian websites). More than 700 thousand of them were from Russia.
Official iPad sales in Russia began in November 2010. At this point, in the Russia already had a few tens of thousands of Apple tablet computers. In early 2011, their number exceeded a hundred thousand, and for the year increased by six times. Number of users who visit websites with Desctops PC, mobile phones, during this period also increased, but only 1.5-2.5 times, against visits from iPod, whit record growth of 5.8 times.
 
User activities

The Behavior of iPad users looks identical to those which visit RuNet sites by Desctops PC. It is clear that, for users, whit iPad is much easier to visit websites, than mobile phones users.

With iPad, users visit sites almost as much as users with Desctops PC.
 
iPad Yandex visits

Website visits per week via mobile phone, iPad, and PC – According to Yandex Metrika
 

Usually Russians, uses their tablets at home, in the evening. This can be seen on the distribution of search queries. On weekends, 60% of the queries given to Yandex comes from Desctop computers, and only 37% – in the evening. For the iPad search, queries, ratio is reversed – 57% of all queries per day, comes in the evening, and only 40% during in the business hours.
 
Search interests

Compared to the average user, Yandex iPad users make much more queries, about anything related to tourism, travel and home. They are more likely to choose goods and services.

 

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