Top 5 channels of payments for online games in Russia
According Mail Ru Games – the largest developer and publisher of online games in Eastern Europe, for virtual entertainment users prefer to pay through the terminals and electronic cash. The share of electronic payments is growing slowly, forcing payments via SMS.

In Russia, more than 20 million people play the online games every month. The players – are some of the most active Internet users. In addition, the percentage of payment from users in online games is much higher than in other segments. In particular, the percentage of the audience which make payments for top 3 MMO Games, represented in the portfolio Mail Ru Games (Perfect World, Legend: Legacy of Dragons, Allods), is more than 32%.

Payment terminal in Russia – source kompanion.su
The most popular way to pay gaming account for russian users are terminals – they received more than 48% of all payments to the MMO-playing.
Electronic money, like money.mail.ru – the second demand for payment channel – they account for more than 32%. Via SMS to the client browser and the game comes to about 9% of funds have nearly as much on bank cards.
We had a lot of questions last year from various worldwide e-shops. They wondered why the Russians are not buying as much as any other nation. We see their visits, but they do not buy! There is a lot of factors of course, but the answer remains the same: They not using bank cards anyway so widely and this confirmed by this Mail.ru research. But, this situation, also means great potential.