Category Archives: Marketing

Growing popularity of social media in Russia

13 Monday Feb 2012

Posted by in Marketing, Twitter

≈ Leave a Comment

Tags

, ,

Growing popularity of social media Facebook and Twitter in Russia

New research published today by the VCIOM - Russian Public Opinion Research Center team looking at the effect of social media in Russia.

«Rating popular social media»

The share of Internet users in Russia by the beginning of this year has already reached 55% (six months ago – 49%), and the most rapidly growing share of this daily web users (from 30 to 36%). 45% Do not use Internet, compared to a year ago the figure was 50%.

82% of Internet users use social networks (even in 2010 the figure was 52%). The typical user of social media – a man aged 18-24 years (96%), who lives in Moscow and St. Petersburg (94%).

The most popular social networking sites on the Russian internet (Runet) – Odnoklassniki – ”Classmates” (they prefered by 73% of Internet users) and VK “Vkontakte” (62%). Third place goes to a network of Moi Mir – “My World”, whose popularity has grown significantly (from 22 to 31%).

Significantly increased the audience overseas networks «Facebook» (from 5 to 18%) and «Twitter» (from 2 to 9%). Percentage of users other networks do not exceed 6%.

Do you use social networks?

(close-ended question, one answer,% of Internet users)
2010 2011
Yes, I use social networks 52 82
I do not use social networks 46 18
It is difficult to say 2 1

If yes, which is your favorite social network?

(close-ended question,multiple choice,% of Internet users)
2010 2011
Vkontakte – VK 64 62
Facebook 5 18
Odnoklassniki 72 73
Moi Mir 22 31
Я.ру – Yandex soc.network 8 6
Livejournal 5 3
LiveInternet 4 2
Moi krug 7 5
Mamba.ru 4 2
Twitter 2 9

Source: VCIOM – Russia Public Opinion Research Center

To G+, or not to G+?

12 Sunday Feb 2012

Posted by in Marketing

≈ Leave a Comment

Tags

, ,

To G+, or not to G+? That is the question!

As we have noted several times social networks are crucial. In fact, perhaps you are tired of listening to such allegations without they are justified by the facts. SEO changes and decisions go beyond the well-known techniques such as link building or internal optimization. Well, unfortunately for search engines, people are get going to spend more and more time on social networks, and this no doubt reflects the demand for information through search engines. A recent study from Comscore shows this trend and reported a decrease in searches queries. Google sites -3%, Yahoo-4%, Microsoft sites -2%, Ask Network -1%, Aol Inc. -3%.

According to Comscore, Social Networking accounted for 16.6 percent of all online minutes at the end of 2011. Facebook continues to lead as the driving force behind this shift in consumer behavior, accounting for the largest share of online minutes across the entire web in 2011.

As to the Russian SNS (social network sites), VK is indeed a leader, and you can be sure about VK top position in the Russian Internet.

85% of SNS-using adults say that their experience on the sites is that people are generally kind, compared with 5% who say people they observe on the sites are mostly unkind and another 5% who say their answer depends on the situation, pewinternet.org research show.

Perhaps such results will be a similar study in Russia.

Yet why G +? Google search occupies a significant place among Russian consumers and although lags behind Yandex generate significant traffic to the Russian sites. If you are ready to be missing from this traffic and you want to rely only on Yandex, probably in that case, you don’t need G+ Business Page in Russian.

Yes, of course you can achieve excellent results in Google without own G+ Business Page. But this is an excellent additional opportunity for you. Russian members of G + grow rapidly probably because the this network has some very good advantages. As You know each network develops slowly. Those of you who have accounts on social networks know that the fans or followers is growing slowly and gradually. Step by step. But, the effort worthwhile.

If your goals to for the Russian market are significant, the omission of this option is a mistake. Next year might be too late. So think To G+, or not to G+ carefully.

Russian Internet Facts and Stats 01.2012

11 Saturday Feb 2012

Posted by in Marketing, Trends

≈ Leave a Comment

Tags

, ,

Russian Internet – Facts and Stats 01.2012

What You Need to Know?

Visits from search engines

Visits chart

Yandex vs Google

Visits from social networks

social networks

Note: Now VKontakte uses domain VK.com

Portrait of a typical male

(According to Yandex search)

Every day, when men are looking for information by Yandex, they create an average 6.1 query. For 54% of the questions, they find the answer right away, but on the other – an average of 5 minutes 25 seconds. The average length of men’s requests – 3.2 words. 12% of the men’s requests contain typographical errors, about a third requests – Latin letters. In 2.9% of requests male insert the names of cities, 15% are using numbers to indicate the color of 0.3% and 3.3% formulated as questions.

Most often, men are looking for different things on the Internet, multimedia objects and information associated with their hobby. They are  interested in computers and gadgets. Men are looking to solve independently a problem – for example, asked about the documentation and reviews of products and companies.

Information about sex and age of visitors

Portrait of a typical woman

(According to Yandex search)
Every day when women are looking for information by Yandex, they set an average of 6 queries. For 55% of the questions, they find the answer right away, but on the other – an average of 5 minutes 50 seconds. The average length of women’s requests – 3.5 words. 11% of the women’s requests contain errors, 13% – Latin letters. In 3.7% of women are put in requests the names of cities, 9% are using numbers to indicate the color of 0.5% and 4.2% formulated as questions.

Most women are looking for online multimedia objects, various items and companies. They are much stronger interested, than men are, in relationships between people, children, job search and health. Women tend to look for ready-made answers to the questions – they are often asking queries that require an easy answer, and documentation, and less interested in reviews.

January browsers usage

browsers usage

Statistics show that traffic from social networks is growing, and we will observe this process. So, stay tuned.

Sources: Liveinternet, Yandex

Video advertising in Russia will continue to grow

31 Tuesday Jan 2012

Posted by in advertising, Marketing

≈ Leave a Comment

Tags

, ,

Video advertising market in Russia will continue to grow.

Content! Who said that content can be text only?

Many experts led growth of video marketing. Well, they are entitled. With the benefits of your video, you grow your market in an easy and effective way. Textual information also has advantages, but it is quite difficult to establish emotional contact with visitors. Visual perceptions in this regard can be truly convincing.

You can see, for example, Gary Vaynerchuk. He did not bother to show emotions and different viewpoints. Video raises reciprocal emotions and makes visitors to think. The video transmits to visitors these messages in more powerful way, as and can be more effective than text content.

Video marketing help attract more attention of visitors and keep them on your site.

Video marketing, may improve traffic to your site, and to attract new visitors.

Video marketing will help you build deeper relationships with your customers and will cause theiremotions, will encourage them easier to action.

Video Marketing

Video marketing direct more easily and within the targeted audience. In this aspect can think about whether the cost of video marketing will be more effective and you can eventually get a higher ROI.

The creation of the video seems a complicated task, but this is not true. You can record video with the ordinary camera, even at home. Even this has some advantages. The simple interior, and more accessible to viewers information are the main means, for visitors to feel closer to you.

Russian video ads market segment in 2011 increased by 22% and reached a volume of 800 million rubles. According to Mihail Ilichev, General Director of RuTube.

These data show the tendency of advertisers to follow users to expand their Internet presence through video content.

Do not forget to record your video in Russian. However, this is your audience. Here are some best places, where you can post your videos:

  • http://video.yandex.ru
  • http://rutube.ru
  • http://video.mail.ru
  • http://vk.com
  • http://www.youtube.com

Yandex purchases map content from NAVTEQ

30 Monday Jan 2012

Posted by in Marketing, Yandex

≈ Leave a Comment

Tags

, ,

Yandex Purchases Map License from NAVTEQ

Today, Yandex informed that has purchased a license for maps supplied by the leading provider, NAVTEQ. These maps will be used in the development of a better world map for the Yandex Maps service.

NAVTEQ has provided Yandex with maps from all over the world, including maps of Europe, North America, Australia and developed countries in Asia.

Yandex.Maps will add new content both to its mobile application and to its desktop version that supports all leading platforms. Using the Yandex Maps API, webmasters can embed maps of different countries into their resources.

Yandex maps

Yandex already purchased map content from NAVTEQ. The NAVTEQ-provided detailed map of Turkey at yandex.com.tr, featuring location search and other Yandex services, has been highly popular with users following its debut last year.

Our users have already appreciated high-quality detailed maps of Russia and Ukraine with the search function and other useful features such as routing, traffic information, satellite images and panoramic views. We continue to enhance our map services for Belarus and Kazakhstan,” said Maria Orlova, head of Yandex.Maps Production and Quality Control Service.

In addition to NAVTEQ, Yandex partners with other digital maps content providers to permit location information for Russia, Ukraine, Belarus and Kazakhstan.

To enhance and continually improve the map of Russia, Yandex acquired map provider GIS Technologies in July 2010 and began making city maps for various locations across the country. Yandex offers maps for 270 cities in Russia, Ukraine, Kazakhstan and Belarus.

Follow

Get every new post delivered to your Inbox.