Russian iPad users and their search behavior.
Number of users
According to Yandex Metrika, at the end of January 2012, at least a million iPad users, visits different RuNet (Russian websites). More than 700 thousand of them were from Russia.
Official iPad sales in Russia began in November 2010. At this point, in the Russia already had a few tens of thousands of Apple tablet computers. In early 2011, their number exceeded a hundred thousand, and for the year increased by six times. Number of users who visit websites with Desctops PC, mobile phones, during this period also increased, but only 1.5-2.5 times, against visits from iPod, whit record growth of 5.8 times.
User activities
The Behavior of iPad users looks identical to those which visit RuNet sites by Desctops PC. It is clear that, for users, whit iPad is much easier to visit websites, than mobile phones users.
With iPad, users visit sites almost as much as users with Desctops PC.
Website visits per week via mobile phone, iPad, and PC – According to Yandex Metrika
Usually Russians, uses their tablets at home, in the evening. This can be seen on the distribution of search queries. On weekends, 60% of the queries given to Yandex comes from Desctop computers, and only 37% – in the evening. For the iPad search, queries, ratio is reversed – 57% of all queries per day, comes in the evening, and only 40% during in the business hours.
Search interests
Compared to the average user, Yandex iPad users make much more queries, about anything related to tourism, travel and home. They are more likely to choose goods and services.
